With good design comes a good user interface which is the foundation of any good functional web site. When designing your site, you will need to take into consideration your average user. Who is going to be visiting your web site, who are your ideal customers, are they tech-savy and are they computer literate?
It will be helpful to create an image of your ideal visitors and have them in mind when planning out the design for your site. Be sure you offer everything on your site that they would want to find before buying from you or becoming a subscriber.
You’ll want to be sure that your navigation is easy to spot and consistent throughout the entire web site. Make it obvious where the user should click both in the primary navigation as well as for links in the content areas.
