Although this element is behind the scenes and not one you’re likely to know about as the web visitor — as a web site owner it is crucial, if not down-right addictive!
There are many services that offer tracking of web site statistics which include information such as:
- How many hits does my site receive?
- How many of these are from unique visitors?
- How are people finding my web site?
- What search terms are they finding me under?
- What web sites link to me?
- What are the most popular pages on my site?
- Who is my average visitor (platform / browser / screen resolution)?
The kind of information you can keep track of with a good analytics program is quite amazing. The most popular site for this is probably Google Analytics which offer a very robust (and free) tracking solution.
If you want to monitor your web site’s performance and figure out how you can improve your site, having a good stats package is key!
